Rachel Brooks from NewME’s Spring ’12 Class Talks Putting Her Best Foot Forward in the Application Process

Rachel Brooks is the founder of CitizenMade.co, a product customization tool designed specifically for small brands and makers. She shares how she made her company shine in the application…  
In applying to NewME, I made an effort to put my best foot forward in demonstrating my expertise in my area of business, and also showing that we are the best people to tackle the problem at hand. For Citizen Made, our market focuses on small brands and the maker market, and the best way to discuss this was in context of our own team’s experience and success within this market segment.

 In creating our video pitch, we included the key details that any investor may want to see along with pertinent information in the form of slides. Our goal in NewME was to successfully launch a viable technology business within a market that we know well, and it was our responsibility in the application to demonstrate this knowledge, but also indicate why NewME and not another accelerator was for us.

In applying to NewME, I viewed it as a relationship and wanted to describe what I wanted to contribute to the relationship as well.

In describing why we wanted to be part of the accelerator, we were sincere in how we wanted to be reciprocal in the overarching mission of the group. I believe that building reciprocal relationships is important, and conveying your sincerity in how your presence within the group will make it better is important.

Good luck!