In creating our video pitch, we included the key details that any investor may want to see along with pertinent information in the form of slides. Our goal in NewME was to successfully launch a viable technology business within a market that we know well, and it was our responsibility in the application to demonstrate this knowledge, but also indicate why NewME and not another accelerator was for us.
In applying to NewME, I viewed it as a relationship and wanted to describe what I wanted to contribute to the relationship as well.
In describing why we wanted to be part of the accelerator, we were sincere in how we wanted to be reciprocal in the overarching mission of the group. I believe that building reciprocal relationships is important, and conveying your sincerity in how your presence within the group will make it better is important.