NewME Accelerator Spring 2012 graduate James Norman recently launched his online video start-up Ubi Video!
Ubi-Video is an online data-driven video platform that provides users with all of their favorite video content in one place.
“I started Ubi Video because myself and a couple other friends were tired of the high price combined poor customer services from our cable providers,” Norman says. “Online video was more convenient and cost effective. We wanted access to content anywhere and we only wanted to pay for what we wanted.”
Ubi Video eliminates having to search across the Web to find the content you love.
“We set off to solve this problem with a device agnostic video service that can be personalized,” Norman says. “During our product development and research progress we truly discovered the video eco-system was broken.”
Through this realization of what Norman says is a broken eco-system; he decided it was time for his company to pivot. Instead of going against the cable companies, Ubi Video took a different approach and worked to be the solution to keep cable customers happy.
“As I discovered that cable companies needed a solution to help keep their customers satisfied while delivering services at a reasonable cost; we pivoted our company to focus on building cloud based video platform for cable providers in an attempt to change the way all people watch television,” Norman says.
Ubi Video accomplished this by combining the power of the Web with the cable providers existing broadcast content.
Since graduating from the Spring 2012 class Ubi Video has received small rounds of seed funding from supportive colleagues, friends, and family. Norman says that NewME had a major part in successfully launching Ubi Video.
“NewMe jump started our entry in to a valuable network of mentors, founders and investors that has really allowed us to start fresh and move closer to success,” Norman says. “It wasn’t until I entrenched in the tech culture by way of NewME that I realized the immense value of being in The Valley.”
Ubi Video is headquartered in Detroit but Norman says without doubt part of his team will always remain in Silicon Valley. “It’s a hub for opportunity and innovation,” Norman says.